The Mediatization of Culture

The research group focuses on the interplay between the media and their cultural and social context and considers media in terms of technologies, aesthetics and institutions. The media have emerged as key components of modern society, and other actors and institutions must increasingly accommodate to the modus operandi of the media. At the same time media, including mobile and interactive media, become integrated into the fabric of the wider culture and society: Work, consumption, politics, family life, religion and many other social and cultural phenomena are transformed by the increased mediatization of modern society at the same time as the media themselves are influenced by cultural and social factors. The development of new social networks, changes in political communication and governance, and the changing relationship between art, culture, and commercial market are important aspects of these new dynamics. The media perform important rituals in modern society, both by the staging of major media events and through the ritualization of everyday social practices. Media discourses establish political realities and negotiate the social meaning of age, gender, class, and ethnicity, and media have become important vehicles for the reproduction and renewal of lifestyles. The importance of media needs to be considered in the context of other transforming forces of high modernity: globalization, individualization, commercialization etc.

See also the FKK-project 'The Mediatization of Culture: The Challenge of New Media" at